at the intersection of brands, media and culture

How the Next-gen Televisions Will Compete

In CES, communications, Consumers, innovation, marketing, Political Strategy, trends on January 10, 2008 at 3:11 pm

From the New York Times:

“We already all have beautiful HD televisions. How do you differentiate?” said Bob Scaglione, senior vice president for marketing of Sharp’s American arm. “One way to provide some really unique differentiation is to provide new content.”

“That’s why we’re fighting to find the right content providers.”

The world’s biggest television makers announced a series of partnerships with media companies that will allow delivery of Internet content like videos, news feeds, weather and sports directly to the TV, without the intervention of a PC to complicate matters and confuse consumers.

Sharp unveiled deals to provide weather, stock quotes and comic strips. Samsung Electronics has a deal with USA Today to provide news, weather and stock information straight to its TVs. Panasonic showed how its TVs will pull down YouTube videos and images stored on Google’s Picasa service.

In practice the value of these services may be in their marketing rather than in use but I’m just glad that television makers are going to start having a real point of difference beyond who’s got the bigger DPI. It reminded me too much of high school.

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