at the intersection of brands, media and culture

David Lynch doesn’t much care for the iPhone

In advertising, agency, Brands, communications, market research, marketing, pr, strategy, trends on January 4, 2008 at 5:40 pm

Apple made waves a couple of months ago when it acquired and reshot a user generated campaign for the iPod Touch. The most remarkable thing about the spot was that Apple aired it. In the end it looked sort of like every other iPod commercial I’ve seen lately.

They never seem to get around to airing commercials like this one though. The spot features David Lynch of Blue Velvet and Twin Peaks fame discussing the joys of a 2×3 inch screen. Mobile video purveyors please, please take note, I heard that a trillion years is a long time.

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