at the intersection of brands, media and culture

The Starbucks Effect

In advertising, Brands, communications, Consumers, strategy, trends on January 2, 2008 at 3:26 pm

I love you Mr. Starbucks

Originally uploaded by Rude Lovers©

from the WSJ…
Despite Growth, Starbucks Can’t Dislodge Local Rivals
People shouldn’t worry about the new Starbucks steamrolling their favorite local coffeehouse out of existence, says Taylor Clark in Slate. In reality, the Seattle-based chain often boosts business at the mom-and-pop coffee shop next door.The boost to local cafes, which was first noticed as the chain started massing a presence in communities around the U.S., shows no sign of slowing even as the retailer rapidly expands. In what Mr. Clark calls the “Starbucks reverse jinx,” the chain’s arrival continues to stimulate demand for coffee and the cafe experience that spills over into independent shops. Some customers, having cultivated a taste for drinks like espresso and cappuccino at Starbucks, look for less-pricey versions at locally owned shops. From 2000 to 2005, a period when Starbucks tripled in size, the number of independent cafes in the U.S. grew from 9,800 to 14,000.One Los Angeles cafe owner tells him that, although he initially dreaded Starbucks’ arrival, his business soared once the chain opened a nearby shop. Starbucks essentially had marketed the idea of coffee-drinking to the entire community. – Wendy Pollack – WSJ

  1. I really couldn’t agree with you more, I think Starbucks is the catalyst for more a concerning coffee drinker. But the cafe culture is more then just the coffee it is the surroundings the people that inhabit those places and how cookie cutter those Starbucks cafes really are. I recently visited the Pike Place Starbucks and I found a well run shop with properly made drinks and staff who knew what they were talking about. But yet just down the street The same bad service that same bland surroundings. So I completely agree Starbucks has helped the local cafe, but providing the culture that surrounds coffee, it is still as bland, as bland can be.

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