at the intersection of brands, media and culture

Be Anyone – Las Vegas edition

In advertising, agency, Brands, communications, marketing, strategy on November 15, 2007 at 4:42 pm

las_vegas_logo1.gifIn true Las Vegas fashion, the Convention and Visitors Authority has launched the “Be Anyone” website. Here, visitors can create new identities (feeling especially “stylish” and “smooth” today, I’m apparently best suited as Angus, an underwear model from Kansas City) by dialing up or down a range of characteristics. Once complete, you can study up on your alter ego’s bio, wardrobe and lingo so you feel comfortable walking around in their designer knockoffs for the weekend. Print and hand out business cards displaying your new name, city, occupation, website and 800 number. Whatever happens in Vegas is now Angus’s business.

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