at the intersection of brands, media and culture

Say hello to the Suzuki…RENO?!

In Uncategorized on November 14, 2007 at 12:28 am

In the naming business, teams occasionally just give up and open up an atlas of the United States. Sometimes it works out well. The Chevy Tahoe connotes the rugged outdoors and the wintry mountain pass. The Hyundai Santa Fe is a rugged car in the spirit of the West. You can’t take it out to the slopes like the Tahoe but it’s still big enough to haul around your art supplies.

The Reno? I guess it represents the barren West and the smallest little town in the world which, it may also be fun to know, has led the US in both marriages and divorces. This may suggest the second thoughts that its owners will come to have upon purchase.

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